What Is An Amazon Seller Central Dashboard?
The Amazon seller central dashboard project aims to give a comprehensive view of Amazon sales performance. This is accomplished by developing interactive and visually appealing dashboards with Looker Studio. These dashboards have been created through careful investigation and monitoring of key year-to-date (YTD) variables such as profit, quantity, revenue margin, sales patterns, marketing, product efficiency and customer behavior. Using data from the online marketplace, these dashboards enabled stakeholders to make intelligent choices, identify growth prospects, and evaluate the performance of their marketing initiatives. This data is frequently displayed as graphs, charts, and tables, making it more accessible and clear.
Basic Metrics of Amazon seller central dashboard
Sales Metrics
- Total revenue
- Transaction figure
- The 10 most successful products
- Average order value or AOV
- The average conversion rate
Client Satisfaction Metrics
- Net promoter score or NPS
- The quantity of consumers who return on a
What Are Sales Metrics?
Sales metrics are data points that reflect your company’s ability to generate revenue. These indicators can establish objectives or KPIs (Key Performance Indicators) for your team and the organization. Amazon sales analytics particularly aid in evaluating the efficacy of your online visibility, website content, product pages, and promotional offers.
What Are Digital Marketing Metrics?
Marketing metrics are objective data points that indicate the efficacy of your diverse marketing efforts. Marketing analytics for your e-commerce firm can evaluate the effectiveness of your sponsored advertisements, social media promotions, email marketing projects, and overall capacity to attract new customers.
What Are Client Satisfaction Metrics?
Client satisfaction indicators indicate the level of contentment your clients have with your products and services. Client satisfaction data can be employed to improve your website’s user experience, products, checkout procedure, and other elements. It might facilitate business expansion and provide insights into your customer base.
The Significance Of Amazon seller central dashboard
1. Gain Insights Into Customer Behaviour
Amazon seller central dashboard allow you to analyze consumers’ buying habits and degree of engagement to uncover important trends and patterns. This high-level perspective lets you evaluate the campaign’s success and make appropriate changes. Furthermore, with current dashboard systems on the market, you can create dynamic Live boards that allow users to monitor KPIs in real-time, customize visualizations, and tell compelling data stories.
2. Better Sales Performance
Amazon dashboards provide a concise and easily accessible summary of numerous sales-related statistics, allowing you to track performance and increase income. Whether comparing month-over-month sales growth or deciding on the distribution of resources, Looker Studio dashboards give a visually appealing picture of your store’s sales performance.
3. Improved Inventory Management
Suppose your online store’s inventory needs more money. You may need to pay urgent or expedited delivery costs to resupply in time to satisfy your customer obligations. To avoid such costly occurrences, use Looker Studio dashboard to monitor key performance indicators (KPIs) such as the turnover of stock ratio, cost per item, stockout rate, and return rate. Monitoring performance over time may help you make better inventory replenishment and logistics decisions, resulting in faster order fulfilment and decreased stockout costs.
What Metrics Should Be Monitored On Your Sales Dashboard For Amazon seller central?
What you measure on your Amazon sales dashboard is ultimately determined by your goals with the data. If you want to track a specific campaign, construct a separate display to monitor outcomes, but for day-to-day activity, measure a blend of social media, sales, and online traffic.
Traffic sources are critical to monitor on a sales dashboard since brand discovery is essential for identifying marketing and sales possibilities. For example, if most of your leads come from recommendations, you might want to explore offering benefits to current customers who bring new clients. This knowledge is extremely crucial when considering money distribution and the best strategy to recruit and interact with your customers.
Consider our Looker Studio template designed to monitor Amazon sales and revenue. Integrate Amazon, WooCommerce, Google Analytics, and Stripe with Looker Studio to effectively monitor sales trends in your e-commerce business. These dashboards are intended for entrepreneurs, ecommerce administrators, and marketing firms.
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