Ecommerce Sales Dashboard

What Is An E-Commerce Sales Dashboard?

The Ecommerce Sales Dashboard project aims to give a comprehensive view of e-commerce sales performance. This is accomplished by developing interactive and visually appealing dashboards with Power BI. These dashboards have been created through careful investigation and monitoring of key year-to-date (YTD) variables such as profit, quantity, revenue margin, sales patterns, marketing, product efficiency, customer behavior, and website analytics. Using data from the online marketplace, these dashboards enabled stakeholders to make intelligent choices, identify growth prospects, and evaluate the performance of their marketing initiatives. This data is frequently displayed as graphs, charts, and tables, making it more accessible and clear.

Basic Metrics of E-Commerce Dashboard

Sales Metrics

• Total revenue
• Transaction figure
• The 10 most successful products
• Rate of shopping cart abandonment
• Average order value or AOV
• The average conversion rate

Digital Marketing Metrics

• Total traffic (number of users)
• Sources of traffic
• Cost of customer acquisition for sponsored traffic
• Bounce rate
• The number of top-ranking organic keywords
• Metrics for email campaigns
• Customer lifetime value or LTV

Client Satisfaction Metrics

• Net promoter score or NPS
• The quantity of consumers who return on a

What Are Sales Metrics?

Sales metrics are data points that reflect your company’s ability to generate revenue. These indicators can establish objectives or KPIs (Key Performance Indicators) for your team and the organization. Ecommerce sales analytics particularly aid in evaluating the efficacy of your online visibility, website content, product pages, and promotional offers.

What Are Digital Marketing Metrics?

Marketing metrics are objective data points that indicate the efficacy of your diverse marketing efforts. Marketing analytics for your e-commerce firm can evaluate the effectiveness of your sponsored advertisements, social media promotions, email marketing projects, and overall capacity to attract new customers.

What Are Client Satisfaction Metrics?

Client satisfaction indicators indicate the level of contentment your clients have with your products and services. Client satisfaction data can be employed to improve your website’s user experience, products, checkout procedure, and other elements. It might facilitate business expansion and provide insights into your customer base.

The Significance Of E-Commerce Dashboards

1. Gain Insights Into Customer Behaviour

E-commerce dashboards allow you to analyze consumers’ buying habits and degree of engagement to uncover important trends and patterns. This high-level perspective lets you evaluate the campaign’s success and make appropriate changes. Furthermore, with current dashboard systems on the market, you can create dynamic Live boards that allow users to monitor KPIs in real-time, customize visualizations, and tell compelling data stories.

2. Better Sales Performance

E-commerce dashboards provide a concise and easily accessible summary of numerous sales-related statistics, allowing you to track performance and increase income. Whether comparing month-over-month sales growth or deciding on the distribution of resources, e-commerce dashboards give a visually appealing picture of your store’s sales performance.

3. Improved Inventory Management

Suppose your online store’s inventory needs more money. You may need to pay urgent or expedited delivery costs to resupply in time to satisfy your customer obligations. To avoid such costly occurrences, use e-commerce dashboard to monitor key performance indicators (KPIs) such as the turnover of stock ratio, cost per item, stockout rate, and return rate. Monitoring performance over time may help you make better inventory replenishment and logistics decisions, resulting in faster order fulfilment and decreased stockout costs.

What Metrics Should Be Monitored On Your Sales Dashboard For Ecommerce?

What you measure on your ecommerce sales dashboard is ultimately determined by your goals with the data. If you want to track a specific campaign, construct a separate display to monitor outcomes, but for day-to-day activity, measure a blend of social media, sales, and online traffic.

Traffic sources are critical to monitor on a sales dashboard since brand discovery is essential for identifying marketing and sales possibilities. For example, if most of your leads come from recommendations, you might want to explore offering benefits to current customers who bring new clients. This knowledge is extremely crucial when considering money distribution and the best strategy to recruit and interact with your customers.

Consider our Looker Studio template designed to monitor e-commerce sales and revenue. Integrate  WooCommerce, Google Analytics, and Stripe with Looker Studio to effectively monitor sales trends in your e-commerce business. These dashboards are intended for entrepreneurs, e-commerce administrators, and marketing firms.